Mammalian brains, as all other dynamic systems, are capable of producing embodiments that stands in direct relation with the way in which system itself operates. Neural structure and cortex functional organisation are first and most straight forward outcomes of an information handling processes. Second group of embodiments can be defined by all physical and informational artifacts developed via our mental capabilities. While similarity in the emergence process of previously discussed systems (matter self-organisation, river morphologies, embryos development etc. ) and mentioned neural structure of the brain is obvious - second group of interest requires closer attention to be understood as driven by the same general principles.